Although some say that Tumblr is a social network for youngsters, the website is also successful with those who like to share photos and videos.
In 2011 Tumblr saw its numbers rocketing to the sky, growing 280% in visitors in the US and 680% in Brazil. These strong growth took the latter to become the second biggest user base for the website, what drew some attention within Tumblr’s heads. According to Exame there are plans to develop a Portuguese version of the website, and to bring some locals to their team, as a way to understand how this ‘non americans’ think.
